Influencer marketing in India nears Rs 5,000 crore as brands shift budgets to regional creators: Reelax report

New Delhi, July 2026 : India’s influencer marketing industry, estimated at around Rs 3,600 crore in 2024, is on course to cross Rs 5,000 crore this financial year. And for the first time, the growth is not coming from Mumbai and Delhi. According to the Reelax Creator Economy Report H1 2026, which...

First seen 2d ago · latest update 2d ago · India · business