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Some Friendships are as Rare as Natural Diamonds: De Beers Celebrates Friendship Day with ‘Love, from Bestie’ Campaign

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MUMBAI, India, July 28, 2026 /PRNewswire/ — Celebrating these lifelong bonds this Friendship Day, De Beers India invites best friends across nine cities to celebrate their shared journey through ‘Love, from Bestie’, a natural diamond ritual created especially for friendship. From 1st to 2nd Augus...

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